This is a traditional leader – Roberto Crispulo Goizueta. The man who had the courage to change the taste of Coca Cola and the courage to admit his mistake and bring back Coke Classic. Roberto C. Goizueta – portrait, originally uploaded by yanec. Lately I have completed reading the book The Future of Management by Gary Hamel I [...]
Archive for July 1st, 2008
Goizueta – The Future of Leadership
Posted in Books, Goizueta, tagged BestBuy, book, Gary Hamel, Goizueta, IBM, leadership on July 1, 2008 | Leave a Comment »





