TheYanec – Yaniv Yaakubovich

Every other week I send a newsletter with some highlights about social commerce to a group of my colleagues.

The debate about the real value of Facebook commerce was the main news item in social commerce this week.

1. Does F-Commerce really work? A debate following the closing of 4 Facebook stores
   1. Gap, Nordstrom, J.C. Penny, Gamestop Close Facebook Storefronts (Bloomberg)
   2. 8th Bridge CEO response to Bloomber’s story (8thbridge blog)
   3. Is F-Commerce “Fail” Commerce? (Get Elastic)
   4. Infographic: Why People Aren’t Buying Much On Facebook Yet
   5. Stop Trying to Make F-Commerce Happen (PandoDaily)
2. Social gifts
   1. Split(able) Passes the Electronic Hat on Group Purchases (Pando Daily)
   2. Karma lets you send gifts by phone to Facebook friends (GigaOm, TechCrunch)
3. Facebook introduced a set of initiatives for mobile web including HTML5 and carrier billing (Wired, GigaOm)
4. Payvment, an f-commerce platform, launched a social dashboard for merchants (Payvment’s blog)
5. Early Success Stories: Timeline Apps and Open Graph (Facebook developers blog)
6. Facebook opens up Open Graph targeting options (Inside Facebook)
7. Pinterest
   1. Pinterest not a pirate anymore, helps site owners disable pins (VentureBeat)
   2. The Fancy is a Pinterest competitor with very interesting numbers (Venture Beat, GigaOm)
8. How Target Figured Out A Teen Girl Was Pregnant Before Her Father Did – Forbes’ Kashmir Hill on the implications of consumers data. Following an NYTimes article
9. Fan based promotion for a digital good product: The More Facebook Friends You Have, The Less You Pay To Watch This Film (All Facebook)