TheYanec – Yaniv Yaakubovich

This edition of the newsletter includes an interesting payment company with a social components, new Amex social products and more.

1. WePay, Driven by Social Sharing, Raises $10M (All Things D)
2. Social gifting: the new buzzword in e-commerce (Reuters)
3. Amex in social
   1. AmEx builds a mobile home for its social offers (GigaOm)
   2. AmEx is the king of check ins — and it could own local (Rocky Agrawal in VentureBeat)
4. Interesting new cultural trend: Cash mob (All Facebook)
5. Facebook Testing “Offers” Discounts For Ecommerce (TechCrunch)
6. Foursquare looks to personalized offers to generate revenue (Giga Om)
7. Facebook gauges interest in new way to monetize users: ‘highlighted posts’ (Inside Facebook)
8. Refer.ly Lets Regular Folks Earn Affiliate Revenue For Recommending Products They Love (TechCrunch)
9. Co Buying: Chinese version and European version (Social Commerce Today)
10. Demystifying social media (McKinsey Quarterly)