TheYanec – Yaniv Yaakubovich

Every other week I send a newsletter with some highlights about social commerce to a group of my colleagues.

The two main events in this edition are Facebook actions (item #1) and Google’s Search plus Your World. Both will change the information that users see on these major sites.

1. Facebook adds Actions to the Social Graph – This is the final piece of the new Open Graph
   1. According to AlltThingsD this will launch tomorrow (Wednesday)
   2. TechCrunch publishes list of possible partners to launch tomorrow
2. Google just changed your search experience.
   1. The new Search, plus Your World service brings results from Google+ to the search engine results page
   2. This major change created some criticism and a public battle between Google and Twitter. AllThings D posted a good summary
   3. This is an addition to what Eli Pariser calls “filter bubbles” on his TED talk
3. 1/3 of the world social networkers are in Asia Pacific. Other interesting details about social networking in comScore’s It’s a Social World: A Global Look at Social Networking
4. Facebook now allows additional credit options for In-App purchases Announcing In-App Currency Offers
5. According to a survey by Baynote e-commerce “social commerce has yet to deliver on its promise” 4 In 5 Say Facebook Didn’t Influence Holiday Shopping
6. Facebook Rolling Out News Feed Ads Ambiguously Marked “Featured”

Every other week I send a newsletter with some highlights about social commerce to a group of my colleagues.

1. Does sharing influence purchasing decisions?
   1. Wired about a new HBR study: Are We Immune To Viral Marketing?
   2. TechCrunch disagrees Social Networks Do Little To Influence Taste And Interests
   3. Facebook friends don’t influence each other – Or do they?
2. What Influences The Social Consumer? 
3. 3 Ways Taste Graphs will Fuel Social Commerce in 2012
4. New model in group buying: test-demand-before-you-create-supply introduced by Plukka
5. Acquisitions in social commerce
   1. Amazon acquires the talented team at shopping startup Quorus
   2. Groupon Acquires Campfire Labs to Light Up Social Products
6. Facebook Sponsored Story Ads To Appear In The Web News Feed In 2012
7. Power of fans
   1. Ikea Will Reward Facebook Fans And Their Friends
   2. Made by Facebook campaign turns converse fans into retailers
8. Facebook privacy changes
   1. Public Status Updates Plunged 93% Since Facebook Moved Privacy Controls Inline
   2. 45 Privacy Changes Facebook Will Make To Comply With Data Protection Law
9. Check ins mean points for members of airline and hotel loyalty programs
10. The Mobile Coupon is Broken and Proctor & Gamble Has Found a Solution

Bonus: The Israel corner – Israelis Are More Engaged Than Americans On Facebook

Every other week I send a newsletter with some highlights about social commerce to a group of my colleagues.

On today’s version: location apps, coupons and more.

1. Location based commerce was quite active with Facebook acquisition of Gowalla, Google+ check in and other news.
   1. With the acquisition of Gowalla, the service will shut down. It’s official: Facebook buys Gowalla team.
   2. Google+ To Take On Foursquare With Upcoming “Check-in Offers” Feature
   3. GiftRockets combines gift cards and check-ins
   4. Where Foursquare Went Missing On Black Friday
2. Facebook Testing New Coupon Posts and Ads
3. 70% of users are just fine with how much info is on Facebook
4. 56% of  users who view a Facebook authentication step will accept it but, Only 2.8% Of Website Visitors Select and Then Opt In To Facebook Authentication
5. Facebook Vendor Payvment Integrates With Twitter
6. Barilliance eCommerce Brings Behavioral Targeting to Facebook Pages

Tour Eiffel, originally uploaded by SamwiseGamgee69.

• Financial crisis. Now let’s find a job
• Internships – find one and utilize it
• How I stopped using Ad Block and started to love online advertising
• Welcome to Kontera
• How to succeed as a remote product manager
• Israel – America – similar, different

Every other week I send a newsletter with some highlights about social commerce to a group of my colleagues.

I plan to post a public version of this newsletter here. These are items that I find interesting and they do not represent the opinion of my employer.

To start our social journey I invite you to friend me on Facebook and follow me on twitter.

First interesting items from the last days:

1. Intuit SimpleStore on Facebook – This feature is an addition to Intuit’s web sites builder. It allows Intuit customers to easily add FB to their web presence. (Yahoo! News)
2. Wal Mart launched Shopycat  - a social gift finder. A Facebook app that uses your friends interests to recommend gift ideas
3. Dropost.it– A new startup that allows users to leave money for their friends on a specific location (TechCrunch)
4. eBay Go Together – an application by eBay’s Israel Social Center that allows the user to split events’ tickets purchase between friends. (video and link)