Free, The Future of a Radical Price is Chris Anderson’s new book. Not yet published , the book already created a turmoil around the web.

It started with Malcolm Gladwell’s review in the New Yorker and then came Anderson’s response. This gentlemen duel divided the web: Gladwell’s supporters like BusinessWeek’s Nussbaum on one side and Anderson’s supportes like Seth Godin on the other.

I think it’s a tie.

The tectonic shift in media and its revenue model has started already:

  • Consumers will have more free options
  • We as business leaders will have to create better content and improved product in order to succeed

For a better understanding about the behavioral aspect of free, read Dan Ariely’s Predictably Irrational – a great reading.

Street Creative Commons, originally uploaded by Giuli-O.