Free, The Future of a Radical Price is Chris Anderson’s new book. Not yet published , the book already created a turmoil around the web.
It started with Malcolm Gladwell’s review in the New Yorker and then came Anderson’s response. This gentlemen duel divided the web: Gladwell’s supporters like BusinessWeek’s Nussbaum on one side and Anderson’s supportes like Seth Godin on the other.
I think it’s a tie.
The tectonic shift in media and its revenue model has started already:
- Consumers will have more free options
- We as business leaders will have to create better content and improved product in order to succeed
For a better understanding about the behavioral aspect of free, read Dan Ariely’s Predictably Irrational – a great reading.