How do I embrace my blog readers?
I look at my readers as smart partners and as valuable customers. I embrace them according to these rules:
- Assume my audience is smart, sometime smarter than me.
- Listen – any perspective can light my view and add to my knowledge.
- Communicate – reply, send an email if it’s available.
- Follow back – It will allow me to learn more about my readers opinions, experience and points of view.
I have learned that my readers belong to three main groups: friends, family and prospective Goizueta students. I assume that as I will write more, and market my blog more, I will have additional readers from various other groups.
With an average of about 10 visits per day and only 43 comments since I have opened my blog in 2006 I can look at my blog as a (too) small business.
With these numbers it’s like this empty room in the Boston library – not so many people, but those who are here have real interest in the content.