Color newspaper, originally uploaded by yanec.

This edition of the newsletter includes an improved merchant platform from foursquare, ecommerce behaviors from around the globe and other interesting news.

  1. Apple introduces wallet solution in iOS 6
    1. Announcement (The Verge)
    2. How does it impact other wallet services (Great answer on Quora. Hat tip John Doppke)
  2. Friend discovery: the next big trend in social (VentureBeat)
  3. One Facebook User’s Tale Serves As A Warning About Sponsored Stories (All Facebook, Nick Bergus’ blog)
  4. More details about Facebook Action Links (Pando Daily)
  5. The backstory on the most frequently cited chart in digital media (GigaOm)
  6. How shopping and fashion apps are taking over Facebook (VentureBeat)
  7. Social proof and influencers
    1. Why Online Influencer Outreach is Overrated and How to Fix It (Convince & Convert blog)
    2. Best Practice Mythbusters #1: When Social Proof Doesn’t Work (Get Elastic). Note: the examples in this post are from a great site called
    3. Shopcade Switches On Social Influence And Gaming Features (TechCrunch)
  8. Pinterest
    1. In Q2, referral traffic from Pinterest is up 2,535 percent year over year. (AllThingsD)
    2. Investors spend $2M on Wanelo, a social store that looks a lot like Pinterest (VentureBeat)
  9. The following link should probably win the prize for Strangest Description of Startup: “Social Stream Video Shopping Network”. It’s actually an interesting app and they raised $6M (TechCrunch)
  10. Sounds like yet-another-social-commerce-design-focus site, Uncovet promises to offer unique value by tapping the “Style Graph”
    1. Knows More About Style Trends and Your Friends Than You Do (PandoDaily)
    2. Former MySpacers move into social commerce with Uncovet (GigaOm)