Social Commerce – stories you should read 16

Color newspaper, originally uploaded by yanec.

Today’s edition of the newsletter includes McKinsey’s estimation of the market for social commerce, foursquare monetization options and a brand that pulled its FB page due to alleged bots traffic.

  1. Foursquare
    1. New monetization tools with promoted updates (4sq blog, GigaOm)
    2. New merchants platform (4sq blog, ClickZ)
  2. Payvment CEO Christian Taylor Leaves (TechCrunch)
  3. The size of social media in two reports
    1. McKinsey Says Social Media Could Add $1.3 Trillion to the Economy (NY Times’ Bits).  $940bn of consumer spending (one-third) could be influenced by “social” interactions, which could mean that $940 billion of annual consumption in some US and European categories could be influenced by social input (social commerce today)
    2. Gartner: Global social media revenue to hit $16.9B in 2012 (ZDNet)
  4. Google acquired Wildfire. This will allow Google to sell marketing services on Facebook and Twitter. Wildfire serves many major brands including EA, Amazon, Virgin Atlantic and (my favorite) DJ Tiesto (Wildfire blog)
  5. Meet the Man Engineering Facebook’s Revenues (Wired)
  6. Study: Investing In Facebook, Twitter & Pinterest Isn’t Paying Off For Brands (Get Satisfaction blog)
  7. Credit Cards Go Social and Why You Should Care (Card Hub hat tip @nowsourcing)
  8. London 2012: Visa blames Wembley for Olympics card chaos (The Telegraph)
  9. Facebook advertising: Limited Run Pulling Facebook Page, Claims Click-Throughs From Bots (All Facebook) Update: Since the story was publish, the company’s Facebook page was removed. You can now find them on twitter
  10. Valassis launches a new coupon app on Facebook (TechCrunch)
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Social Commerce – stories you should read 15

Color newspaper, originally uploaded by yanec.

This edition of the newsletter includes an improved merchant platform from foursquare, ecommerce behaviors from around the globe and other interesting news.

  1. Foursquare introduces new local updates tool for merchants (foursquare blog)
  2. The Fancy gives you cash for sharing the stuff you love (Venture Beat, GigaOm)
  3. GroupMe Branches Out Into Group Buying (All things D)
  4. Glimpse makes Like buttons useful, ties them to price alerts. Glimpse is an app launched by TheFind a few months ago (GigaOm)
  5. Capgemini’s research reveals interesting trends in eCommerce from 16 countries
    1. Is the future of retail showrooming? (GigaOm)
    2. Interviews show developing nations are more digital than us (Venture Beat)
  6. Portland, Maine gift card innovator CashStar gets $5M in new financing (Bangor Daily News)
  7. Facebook wants to be your online bank (Fortune)
  8. LivingSocial Just Launched a $200 Million Business (Yippit)
  9. LocalResponse, Shoplocal target social shoppers with mobile circulars delivered at ‘check-in’ (GigaOm)
  10. Foursquare Arrives on Bing (Bing’s blog)

Social Commerce – stories you should read 14

Color newspaper, originally uploaded by yanec.

This version includes hints about a new Facebook social commerce move, the cancelation of Facebook Credits and other interesting stories.

  1. Facebook Working on New Features for Huge Social Commerce Push (Tom Waddington, Mashable)
  2. Changes to Facebook credits
    1. Facebook Streamlines Payments System (All Things D)
    2. Facebook Shifts Its Approach to Payments (Bits on NY Times)
    3. Analysis: Why Facebook Is Folding On Credits And Doubling Down On Payments (TechCrunch)
  3. Crowdfunding Startup Chooses WePay’s Marketplace API to Power Payments (Payments News)
  4. TrustCloud Rates How People Do Business Online (WSJ)
  5. Maybe.com is a new site by AdMob’s founder which (similar to eBay’s Help Me Shop) allows users to ask their friends about products they plan to buy (TechCrunch, GigaOm)
  6. With “Connected Apps,” Foursquare Firms Its Position As The Social Network For Places (TechCrunch)
  7. ASB bank in New Zeeland adds Facebook payments to its apps (finextra Hat tip Arkady Fridman)
  8. Amazon’s Way Of Not Charging Until The Gift Is Fully Accepted (Store Front Back Talk)
  9. This Is What A Facebook Bank Looks Like (BuzzFeed)

Social Commerce – stories you should read 13

Color newspaper, originally uploaded by yanec.

This edition of the newsletter includes an improved merchant platform from foursquare, ecommerce behaviors from around the globe and other interesting news.

  1. Apple introduces wallet solution in iOS 6
    1. Announcement (The Verge)
    2. How does it impact other wallet services (Great answer on Quora. Hat tip John Doppke)
  2. Friend discovery: the next big trend in social (VentureBeat)
  3. One Facebook User’s Tale Serves As A Warning About Sponsored Stories (All Facebook, Nick Bergus’ blog)
  4. More details about Facebook Action Links (Pando Daily)
  5. The backstory on the most frequently cited chart in digital media (GigaOm)
  6. How shopping and fashion apps are taking over Facebook (VentureBeat)
  7. Social proof and influencers
    1. Why Online Influencer Outreach is Overrated and How to Fix It (Convince & Convert blog)
    2. Best Practice Mythbusters #1: When Social Proof Doesn’t Work (Get Elastic). Note: the examples in this post are from a great site called WhichTestWon.com
    3. Shopcade Switches On Social Influence And Gaming Features (TechCrunch)
  8. Pinterest
    1. In Q2, referral traffic from Pinterest is up 2,535 percent year over year. (AllThingsD)
    2. Investors spend $2M on Wanelo, a social store that looks a lot like Pinterest (VentureBeat)
  9. The following link should probably win the prize for Strangest Description of Startup: “Social Stream Video Shopping Network”. It’s actually an interesting app and they raised $6M (TechCrunch)
  10. Sounds like yet-another-social-commerce-design-focus site, Uncovet promises to offer unique value by tapping the “Style Graph”
    1. Knows More About Style Trends and Your Friends Than You Do (PandoDaily)
    2. Former MySpacers move into social commerce with Uncovet (GigaOm)

Social Commerce – stories you should read 12

Color newspaper, originally uploaded by yanec.

This edition of the newsletter includes Nordstrom, a study about sharing and the some Pinterest

  1. Fab.com focuses on social shopping (TechCrunch, GigaOm)
  2. Pinterest $100 round
    1. Rakuten CEO On The $100M Pinterest Round: We Want Pinterest Users To Pin Images And Buy Using Our ID (TechCrunch)
    2. Pinterest Raises $100 Million With $1.5 Billion Valuation (WSJ)
    3. Pinterest joins the billion dollar club: Gets $100M in round led by Rakuten (Venture Beat)
  3. Study explains why People Share: It’s the Mesolimbic Dopamine System (Social Commerce Today)
  4. Nordstrom in Fashion with Social Media, Mobile Tech (US News)
  5. Pinterest Users: Find Out When Your Items Are on Sale (Mashable)
  6. Shopcade lets users receive rewards as points that are redeemable as exclusive offers from merchants (Giga Om)
  7. With new funding, Group Commerce looks beyond daily deals (Giga Om)
  8. “e-commerce may now experience significant disruption as shops are curated online, separating logistics from showcasing.” – A brief history of visual bookmarking (Part 1, Part 2)
  9. Backed GoCardless Launches PayLinks, A Bitly For Payments (TechCrunch)

Social Commerce – stories you should read 11

Color newspaper, originally uploaded by yanec.

This edition of the newsletter includes an interesting payment company with a social components, new Amex social products and more.

  1. WePay, Driven by Social Sharing, Raises $10M (All Things D)
  2. Social gifting: the new buzzword in e-commerce (Reuters)
  3. Amex in social
    1. AmEx builds a mobile home for its social offers (GigaOm)
    2. AmEx is the king of check ins — and it could own local (Rocky Agrawal in VentureBeat)
  4. Interesting new cultural trend: Cash mob (All Facebook)
  5. Facebook Testing “Offers” Discounts For Ecommerce (TechCrunch)
  6. Foursquare looks to personalized offers to generate revenue (Giga Om)
  7. Facebook gauges interest in new way to monetize users: ‘highlighted posts’ (Inside Facebook)
  8. Refer.ly Lets Regular Folks Earn Affiliate Revenue For Recommending Products They Love (TechCrunch)
  9. Co Buying: Chinese version and European version (Social Commerce Today)
  10. Demystifying social media (McKinsey Quarterly)

Social Commerce – stories you should read 10

Color newspaper, originally uploaded by yanec.

Today’s version of the newsletter includes an interesting start-up that uses PayPal to sale on Facebook, new offers from Amazon and Facebook for deals and more.

  1. Chirpify
    1. With $1.3M From Voyager & More, Chirpify Brings Direct Music, Ticket Sales To Twitter (TechCrunch)
    2. Mary Ku has a great post about it in the PayPal Blog Enabling the Direct-to-Fan Business Model
  2. 8thBridge Graphite Social Commerce Platform Taps Facebook Open Graph Action Verbs (All Facebook)
  3. Facebook introduces Action Links: A New Way to Interact with Apps (FB Developers blog)
  4. How Do Social Logins And Sharing Impact E-Commerce? (All Twitter)
  5. Amazon brings recommendations to daily deals (AllThingsD)
  6. Facebook ads API support to FB offers (FB developers blog)
  7. LinkedIn 4x Better for B2B Leads than Facebook or Twitter (Social Media Today)
  8. Retailers must ‘wow’ on social networks (Internet retailer)
  9. Facebook and advertising: Between a rock and a hard place (Giga Om)